Exail, Lacroix, Naval Group, Thales

Euronaval

Sector

Maritime Defense and Security

LOCATION

Paris Nord Villepinte

Project Type

Exhibits and experiential content

Year

2025

Agencies / expertise involved

MIP

3D Movies

Immersive Experience

Server installation

Frenzy

Artistic Direction

Consumer Journey

Wood

Design

Project

Production

WIDE

Audiovisual Equipment

FP

3D Design

Dive into our projects for global defense leaders: Naval Group, Thales, and Exail & Lacroix. Far beyond simple exhibition spaces, we design immersive ecosystems where technology is experienced as much as it is demonstrated. Each project becomes a canvas for expression, designed to make complex systems accessible and create memorable experiences.
Our 360° expertise:
architectural and scenographic design: we conceive our spaces as journeys. For Naval Group, we envisioned a white, minimalist, and monumental architecture, designed as a fluid ecosystem that showcases precision and technical expertise. For Exail, the space is organized around a series of white arches that structure the visit and naturally guide the eye from one area of expertise to another, in a clear and controlled progression.
creation of immersive content: visual installations that make technology tangible. At the Naval Group booth, a 3D anamorphic projection makes a submarine emerge from the screen, creating a striking bursting effect. For Thales, we designed and produced content for the booth’s screens, crafted to capture attention, give rhythm to the space, and highlight the complexity of the solutions through clear and impactful visuals.
Interactive experiences: tools designed to explore, understand, and interact: immersive screens, touch interfaces, and hybrid setups bring physical objects and digital streams into dialogue, offering a more intuitive understanding of the systems on display.
From highly confidential project management to the visitor experience, we transform technological complexity into clear and engaging visual and interactive experiences.

Naval Group's exhibition booth at the trade show
Exhibition booth at a modern naval technology trade show
LACROIX defense trade show booth featuring a jet display
Display of naval ships at a trade show booth
Modern trade show booth featuring a boat model display
NAVAL Group trade show booth featuring ship models