Alstom

For InnoTrans 2024, we designed an immersive experience for Alstom that combined spatial design, interactive technologies, and visual storytelling—
— to showcase its vision for carbon-free mobility. Conceived as a journey, the booth invited visitors to explore Alstom’s innovations through digital experiences, immersive murals, and interactive installations. Each space unveiled a facet of the railway ecosystem of tomorrow.

The stand’s architecture, featuring curved lines and fluid openings, evoked networks and the continuity of travel. At the heart of the display, a monumental wooden wall
embodied Alstom’s commitment to more sustainable mobility. The space blended technological aesthetics with sensory elements, transforming the discovery of innovations into a truly immersive experience.

8 digital and immersive experiences
200 m² of LED screens
50 screens
20 servers
3 agencies involved