Bombardier

Dubai Air Show

Sector

Business aviation

LOCATION

Dubai

Project Type

Exhibits and experiential content

Year

2025

External link

bombardier.com

Agencies / expertise involved

Frenzy

Consumer Journey

Wood

Interior Design

Production

FP

3D renderings

For the Dubai Airshow, we designed an architectural pavilion for Bombardier conceived as an extension of the
private jet universe: a space where design, experience, and technology come together.


The minimalist design, dominated by a deep matte black, highlights the white silhouette of the jet as a centerpiece.
The entrance arch opening onto the tarmac, inspired by the Bombardier emblem,
creates a symbolic transition between the ground and the exclusive world of the sky.

Inside, a warmer, more inviting space that blends dark wood, greenery, and
curved lines evokes the soaring trajectories and the cozy comfort of a jet cabin.
A project where architecture, scenography, and experiential design come together
to embody Bombardier’s vision of travel: precision, elegance, and performance.

At the same trade show, we also designed a series of interactive experiences for Dassault, Thales, MBDA
and CFM, extending this architectural
and visual approach through immersive content and interfaces.

Modern office lobby featuring the Bombardier logo and seating
Bombardier logo on a wooden wall in a modern lobby
Modern Bombardier showroom interior featuring seating and the company logo